Branding & Website Design
Homeword | Sustainable Communities For All has been a trusted leader in affordable housing and financial empowerment in Montana for over 30 years. Their mission — to use sustainable methods to teach homebuyer education, build financial skills, and develop safe, healthy homes people can afford — inspired a full brand and website refresh to help them better connect with the communities they serve.
The result is a cohesive brand identity and digital presence that communicates Homeword’s mission with clarity and credibility. The new website improves access to critical resources, strengthens community engagement, and reinforces Homeword’s role as a trusted, forward-thinking organization in Montana’s housing landscape.
Project Scope
Branding: Visual identity refinement including a brand standards manual, primary, secondary, and tertiary logos, and an accessible, inclusive color palette.
Web Design & Development: Custom website design and build on Squarespace, with a focus on user experience, accessibility, and mobile responsiveness.
Content Strategy: Support in organizing and presenting Homeword’s wide-ranging services, resources, and impact in a way that is clear and engaging for diverse audiences.
Deliverables:
Brand standards manual
Full logo suite
Color and typography systems
Custom Squarespace website
Responsive design optimized for accessibility and clarity
